11 EFFECTIVE WAYS TO SKY ROCKET SMALL BUSINESS MARKETING PROCESS

Small business marketing process in easy 11 steps:

The small business marketing process is very important for all kind of small business. Especially for a small startup business, it’s crucial because it is the backbone of business growth. Your business is growing as long as you are marketing your business.

According to the American Marketing Association,

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Successful marketing makes the whole business successful. As Joel Chernov said,” Good marketing makes a company look smart.  Great marketing makes the customer feel smart”.

Nowadays, marketing is a big challenge for small businesses. But you can face the challenge by utilizing some effective small business marketing process and marketing strategies. In this entire blog post I am going to talk about the 11 most effective ways of the small business marketing process that can be implemented by any kind of small business to generate more visitors and leads:

  1.  Focusing on customer feedbacks and reviews

As the word feedback means “information about reactions to a product, a person’s performance of a task, etc. which is used as a basis for improvement.

More importantly, Online reviews are crucial to any business that wants to keep control of its online reputation”.

Customer’s feedbacks and reviews are extremely important because it gives business owners insights which could be used to improve the business.

All the highly successful business have one thing in common i.e. they are simply nice at getting feedbacks and move forward business in a positive direction.

Also, feedbacks provide necessary information to take an important decision which sets your business’s directions.

Here are few reasons why you should consider feedback and reviews:

  • you can understand and serve your customers and clients in a much better way.
  • you can create a positive impression and motivate buyers with good reviews.
  • you can enhance the consumer’s loyalty and engagement
  1. Keeping products updated

Product must be improving by the time. Having an editorial calendar help will help you to keep updating. It helps business move forward by providing a certain timetable for an update.

For example, if Windows operating system were not updated with time, very few people would be using another operating system which makes Microsoft fall. Another big example is Kodak, a photography company, which took a lot of time to accept digital versions of photography and digital devices.

As result, other companies take market of digital photography and a big company left behind. So, it’s very important to keeps products updating.

  1. Making Sure Your Website is Mobile Optimized

Most of the customers use smartphones and tablets to visit websites. Mobile optimized websites will be within reach of a huge number of customers which makes business more accessible and helps to sell more products. To make your business website mobile optimized you could consider having a responsive website which fit all types of the screen automatically.

There are several ways to optimize your website for mobile phones. Such as not dismissing mobile first, creating fluid layouts, aiming for functionality, identifying your users, looking to developers guidelines, making a content available to all users, using compression tools(HTML compressor or Gzip compression) etc..

  1. Listing your Business on Local Directories

A business directory is a website or printed listing of information which lists businesses within niche based categories. Businesses can be categorized by niche, location, activity, or size. Business may be compiled either manually or through an automated online search software.

Online yellow pages are a type of business directory, as is the traditional phone book. As you can see in the picture above, there are many. Popular local business directories such as Facebook, Bing local, Google local, Yahoo local etc., would show your business products to local customers.

To make more effective be sure to include a better description of your business, products, and link to your business website.

  1. Using Content Marketing

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.

The purpose of content marketing is to help businesses create sustainable brand loyalty and provide valuable information to consumers, as well as create the willingness to purchase products from the company in the future.

small business marketing process.

This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience.

Producing and distributing a good quality content to your possible customers will be highly effective in the marketing of your business. Use appropriate videos, images to distribute on channels.

Also, it boosts traffic to the business website and would help to grow your business.

Why Is Content Marketing Important for Your Business? you can get more insight on content marketing by clicking HERE 

  1. Being Active on Social Media

In this modern world, almost everybody uses social media. Most popular social media are Youtube, Facebook, and Twitter etc. Information about your business product will reach a large number of people which leads to the growth of your business. Although there are some things to keep in mind:

  • Update your contents a certain interval of time. For example every week or every month.
  • Be in contact with a large number of users.
  • Share, retweet related posts of users not just from business websites
  • Engage users by organizing luck draw, quiz etc.
  1. Using Paid Advertising on Social Media

Another best technique in  the small business marketing process is by using paid advertisement. This will make your contents reach a huge number of possible customers. It will be very effective for marketing your business as it brings a large number of customer. Social media like Facebook, Twitter have many options to choose which are affordable too. You can use video ad on Youtube, Informational graphics on Facebook or Twitter.

  1. Using E-mail marketing

Email marketing is the act of sending mail to possible customers to inform about products, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Although, people don’t like getting emails despite that it is one of the most effective ways of marketing your business.

  1. Offering discounts

Discounts and special offers are rewards to customers. Also, it helps to get new customers maintain good relation with regular customers. It is proven to be a highly effective way to enhance marketing of businesses. Make sure to publish on all channels you are using.

  1. Running Competition

Competition with similar business attracts more customers than you think. It helps both competitors get more customers by attracting the attention of a large number of people. For example, Microsoft and Apple compete with each other but it does affect both companies in a positive way. Actually, you will get extra motivation to improve products.

  1. Taking care of old customers

Marketing is all about getting customers and the best way to get more customers is to give nice service to old customers that they would recommend to their friends and relatives to use your products or services. It works as the human magnet which will help your business to grow rapidly. Also, by providing the special discount, special offers, offering loyalty etc… are some ways to take care of your regular customers.

There are plenty of other useful ways too. Such as advertising on the radio, in the Yellow Pages, on a billboard, getting the unique business card and many more.

sending mail to possible customers to inform about products, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Although, people don’t like getting emails despite that it is one of the most effective ways of marketing your business.

9. Offering discounts

Discounts and special offers are the rewards to customers. Also, it helps to get new customers maintain good relation with regular customers. It is proven to be a highly effective way to enhance marketing of businesses. Make sure to publish on all channels you are using.

10. Running Competition

Competition with similar business attracts more customers than you think. It helps both competitors get more customers by attracting the attention of a large number of people. For example, Microsoft and Apple compete with each other but it does affect both companies in a positive way. Actually, you will get extra motivation to improve products.

11. Taking care of old customers

Marketing is all about getting customers and the best way to get more customers is to give nice service to old customers that they would recommend to their friends and relatives to use your products or services. It works as the human magnet which will help your business to grow rapidly. Also, by providing the special discount, special offers, offering loyalty etc… are some ways to take care of your regular customers.

By following these 11 steps in small business marketing process you will definitely be able to see more visitors, higher conversion, and more lead even in a short time.

Cheers!!!!

News Reporter

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